Launch Apps On Apple TV 4K

I just ordered an apple tv 4K for a room. Before it arrives and i set it up for the first time i would like to know if there is a way to launch apps directly like you can roku channels or the .launch on fire stick and nvidia shield.

I use the voice command functionality to do this.

so no way to launch apps directly like plex or netflix with an activity?

Record a voice command that says “open Netflix” and it will do the trick