Sample list of launchable app names for use with the new .APP LAUNCH command. These can be retrieved using the .APP LIST command and then looking at the pinch to zoom log if you need more.
Launchable Applications: {
"com.8player" = "8player Pro";
"com.amazon.aiv.AIVApp" = "Prime Video";
"com.amctve.amcfullepisodes" = AMC;
"com.apple.Arcade" = Arcade;
"com.apple.Fitness" = Fitness;
"com.apple.TVAppStore" = "App Store";
"com.apple.TVBooks" = "iBooks StoryTime";
"com.apple.TVHomeSharing" = Computers;
"com.apple.TVMovies" = Movies;
"com.apple.TVMusic" = Music;
"com.apple.TVPhotos" = Photos;
"com.apple.TVSearch" = Search;
"com.apple.TVSettings" = Settings;
"com.apple.TVShows" = "TV Shows";
"com.apple.TVWatchList" = TV;
"com.apple.TestFlight" = TestFlight;
"com.apple.movietrailers" = Trailers;
"com.apple.podcasts" = Podcasts;
"com.att.tv" = "DIRECTV STREAM";
"com.cbsvideo.app" = "Paramount+";
"com.criterionchannel" = Criterion;
"com.discovery.mobile.aplgo" = "Animal Planet GO";
"com.disney.WATCHDisneyChannel" = DisneyNOW;
"com.disney.disneyplus" = "Disney+";
"com.fox.now" = "FOX NOW";
"com.foxnews.nation" = "Fox Nation";
"com.google.ios.youtube" = YouTube;
"com.hbo.hbogo" = "HBO GO";
"com.hbo.hbonow" = "HBO Max";
"com.hulu.plus" = Hulu;
"com.mtvn.Nickelodeon" = Nick;
"com.nbcuni.bravo.bravonow" = Bravo;
"com.netflix.Netflix" = Netflix;
"com.netgear.arlo" = Arlo;
"com.pcalc.tv" = PCalc;
"com.peacocktv.peacock" = Peacock;
"com.plexapp.plex" = Plex;
"com.sega.kartios" = "Sonic Racing";
"com.showtime.showtimeanytime" = "Showtime Anytime";
"com.spotify.client" = Spotify;
"com.starz.starzplay" = STARZ;
"com.timewarnercable.simulcast" = "Spectrum TV";
"com.ubisoft.dance.JustDance" = "Just Dance Now";
"org.videolan.vlc-ios" = VLC;
"tv.mrmc.mrmc.tvos" = MrMC;
}